Live Nation Offers BurnLounge Ticketing Opportunities

From DigitalMusicNews.com

BurnLounge members will soon have the ability to sell Live Nation event tickets, part of a fresh alliance between the pair. BurnLounge, a distributed network that involves thousands of individual sellers, will offer its members special venue access, as well as continuous information on concerts and events. The partnership will broaden BurnLounge considerably, which has so far been focused on digital download sales. "This relationship benefits our community by getting them special access to venues and their VIP rooms, but it also provides BurnLounge with incredible visibility to thousands of concertgoers in key markets," said BurnLounge president Ryan Dadd.

For Live Nation, the BurnLounge arrangement is part of a string of deals and acquisitions. Just recently, the concert giant purchased a majority stake in Musictoday, an artist website and online services provider. That followed a $350 million purchase involving House of Blues, an acquisition that allowed Live Nation to broaden its footprint into midsize venues and clubs. For BurnLounge, the deal diversifies the portfolio of goods and services being offered, and offers a bit of legitimacy to the upstart. The story on BurnLounge is still early, though most of the revenue appears to be coming from areas outside of paid downloads, including sign-up fees. The alliance first surfaced this morning.