How to Be A Successful Concert Promoter

Let's be honest. Working in the concert promotion business does not require any educational background nor experience. Knowing music, understanding your market, having important contacts, intestinal fortitude and the financial resources, are the qualifications and charisma needed in promoting a concert.

As a booking agent, I always want to see my clients succeed because it usually means repeat business. It pains me to see a new promoter lose money because they didn't factor in a few key line item expenses. They didn't spend enough on advertising. Or, they tried to promote a show in less than two weeks. The list of mistakes one can make are endless. That's why I wrote this handbook.

Learn the concert promotion business in no time at all. Rock, Jazz, Hip Hop, R&B, Gospel - the music does not matter. Simply follow the steps from beginning to end and you'll be amazed how this book can help you score big.

So, What is a Concert Promoter?
A promoter is a person, company or organization that takes the full responsibility of presenting a live music event, festival or club night. The duties consist of renting the venue, paying for advertising, promotions, performers and their hotel & travel expenses, technicians, and other financial obligations.

Generally, if the show is successful, the promoter will end up with a percentage of the profits. This amount can vary from 100's of dollars to 100's of thousand dollars. Top promoters can earn over $1,000,000 a year but let's get back to reality. Even though this manual will work for just about any concert of any size, it's specifically designed for new promoters, looking to work their way to the top.

And What Are The Benefits?
Freedom and a new lifestyle. Letting others decide whether you get the pay raise you deserve or the promotion you need to succeed, can be downright frustrating.

Here's your one chance to control your destiny and to give you and your family the security and financial freedom you deserve by owning your own business.

The Opportunities Are Endless Once You Know How To Play The Game
The opportunities are boundless, limited only by your imagination. For example, many major corporations look to sponsor live events every year. I know promoters who have booked a few successful club dates and were recruited by national booking agents looking for a promoter to oversee 5-7 shows sponsored by a major corporation in their region. They pay the agent to book and present the shows nationally. The local promoter is guaranteed a flat fee to do the local "leg work" for the shows in their region or market. Depending on the size on the show, many local promoters earn hundreds and even thousands of dollars for this type of service. You can too!