Dorito's Crash the Super Bowl—Songwriters' Chance of a Lifetime
The Super Bowl is a big opportunity...to gain customers and fans, as advertisers hope for, or to make a fool of yourself on the biggest stage of the year. (Just ask Janet Jackson.)
According to Nielsen Superbowl Stats, 2007's Super Bowl XLI had about 100 million viewers at peak viewing.
Probably a billion people watch the event worldwide.
Good for the teams, good for advertisers, good for the half-time entertainment...and maybe INCREDIBLE for YOU if you entered the Dorito's Crash the Super Bowl songwriting contest!
According to Dorito's spokesperson Chad Scurlock, "...The brand is inviting unsigned artists to share an original song for the chance to have it aired during the 2008 Super Bowl...we are not looking for a Doritos jingle. We want to entertain the fans we love with a great song and a great performance from any genre."