Derek Sivers—Anything You Wantby Jack HayfordI met Derek Sivers a few years ago as he was a featured panelist at our Durango Songwriters Expo. As founder of CD Baby, Sivers deserves a lot of credit for helping independent artists get heard. CD Baby was sold to Disc Makers in 2008 for "$22 million cash."
Every "entrepreneur" should read it. Also anyone who needs a good kick in the ass should as well...it takes a huge personal commitment to make a success. My favorite part is "Little things make all the difference," which is about Derek's PERSONAL attachment to his customers. Great customer service works! Incredible customer service gets you a lot more customers. Every person I have ever heard speak about CD Baby ultimately says the same thing, "Derek is such a nice guy." "If you find even the smallest way to make people smile, they'll remember you more for that smile than for all your other fancy business-model stuff." —Anything You Want Derek is a smart guy too. You'll love this little book and end up passing it around. Get it! (Great gift for the grads!) Also see Derek's MusicThoughts.com. |
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